Marketers and content providers to sell their offerings easily, targetĬustomers with specific offerings, to interact and understand the consumerīehavior through this. Like store, cloud, content and it will be hugely beneficial to the Since Kindle fire is closely tied to the Amazon Ecosystem Through selling the content that includes 19 million songs, books, movies,Īpplications, etc. Kindle Fire is being soldīy Amazon at close to its cost and at a slight loss but it is hoping to make money Users can easily download and play it on the device. Low storage isĬompensated as the users can store their data on the Amazon EC2 Cloud, andĪmazon has huge content like books, music, movies, videos, TV Shows, etc that The datacenters that host Amazon EC2 are run by Amazon. Speed and computing power of the Amazon Elastic Compute Cloud (Amazon EC2) and Other tablet devices by focusing not on high end features but with simple andįocused features that offers its users a unique experience and affordability.Īlso Kindle Fire is light weight, durable, good battery life and easy to use.Ī lower price as it eliminated many costly feature like the camera, 3G, GPS,īluetooth, etc but it offered its customers other features like its ownĭeveloped web browser Silk that serves the web pages quickly using the network Kindle Fire differentiates itself from iPad and Making the competition irrelevant by making the device as a media consumptionĭevice empowered by Amazon’s media platform that has huge content like music, Who cannot afford iPad, users looking for other Android based tablets and Tries to define its own market by targeting the non-iPad users, users Sort of low end device as it lacks camera, GPS, storage capability, high end Compared to the market leader Apple iPad, Kindle Fire is a Runs on Google's Android operating system, with a price tag of US$199 and haveĪccess to the Amazon Appstore and digital content like streaming movies, TV Kindle Fire is a 7-inch multi-touch display with IPS technology, Strategy is creating uncontested market space and defining own set ofīoundaries to avoid competing with others. Kindle Fire isĪlso a classic example of Blue Ocean Strategy adoption by Amazon and Blue Ocean Tablet version of Amazon’s most famous e-book reader Kindle.
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